Some strategies to increase sales are basic and some are advanced. This article is about an advanced strategy to increase your sales. One of the best ways of increasing sales is to do more transactions. Once you are doing more transactions you will come to a place in your career where you really don’t have time to increase sales on a 1 to 1 basis. This is because there are only so many hours in a day you can give sales presentations. What do you do to increase sales when your calendar is full of sales presentations?
Increase Sales By Selling Bigger Transactions
The way to increase sales after your calendar is full is to close bigger sales. The way to increase the size of your transactions is to:
- Set an intention on closing bigger sales. This might be very hard for you. You might have a belief that you can’t close bigger sales because of the economy or because people don’t have money or whatever your limiting beliefs are. A lot of people don’t have enough self-esteem to pursue bigger sales. This is false. Many times larger sales take LESS work than smaller sales.
- Set a written goal to close a certain number of transactions at the higher number. It is very important that in your sales and marketing plan you document how many transactions you want to do at the higher number. If you don’t do this it is very unlikely you will close bigger sales.
- Ask for referrals using a script to attract a higher-end client. You get what you focus on. If you ask for the type of referrals that make larger purchases you will sell larger transactions. Watch your FREE video the “Trojan Horse Technique” HERE to learn exactly what to say to attract higher-end referrals.
- Find a few VIP (Very Influential Person) relationships that have a higher end client in their network. A VIP is someone who has a network or database of leads in your target market. Everyone is an important person and has a network but not everyone is a VIP. I will cover this technique more in depth in the future.
Get Bigger Deals Now!
Don’t let yourself just think that closing bigger sales is a good way to increase sales. Take action! Take a moment right now and brainstorm on these few steps. Set the intention to close bigger sales. Turn that intention into a specific number of bigger transactions (5 this month for example). Then watch the video HERE to attract higher end referrals. It will mean more sales and less work for you in the long run.
Master Sales Coach
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