A Strategy I Learned From A Commercial You Can Use To Increase Sales

How can an engagement ring commercial help you increase sales?  You’ve all seen those commercials where the man breaks out the beautiful engagement ring.  He always seems to pick just the right moment to surprise her when she least expects it.  He asks the question; “Will you marry me?’ and she says “yes” and everyone lives happily ever after.  I will share with you what I learned from an engagement ring commercial that will help you increase your sales.

Is it Too Soon to “Pop The Question?”

The engagement ring commercials don’t go into details of the relationship between the two people because it is just a commercial.  Do you think that the two people in the commercial are on their first date?  Of course not!  That would be crazy!  Why?  It would be crazy because they would barely know each other.  There would not be a enough time to know if they would be a good match as husband and wife.  It would be rushing into things.  We assume that the couple in the commercial have been dating for a while.  It would be reasonable to “pop the question” after dating for a while, not on the first date.

Did you know people selling their products and services ask their prospect to marry them (buy their product) on the first date (contact) all the time?  They go into all the generic reasons they prospect should buy their product without even finding out what the prospect really wants.  One way to stop your chance to increase sales is to try to sell your prospect too quickly.  There is a process to increasing your sales.  That process begins with generating a lead.

The purpose of your first contact with a prospect is to find out if they are interested in learning more about solving a problem they have.  That is all.  It is not the time to try to get them to buy your product or service if you want to increase sales.  All you are trying to do with the first contact is to generate a lead.  A lead is someone that sees they have a problem and is interested in finding out more about how to solve that problem.

Increase Sales by NOT Trying to Close The Sale Too Soon

Just like the engagement ring commercial only shows you “the close” portion of a relationship where a “buying” decision is made, there are a lot more steps that we don’t see that lead up to a sale.  The next step after you generate a lead is to set an appointment with the lead.  If you want to increase sales you must take the time to go through each step of the process.  Don’t be the crazy sales person that tries to close the sale too fast and scares your lead away.

 BONUS – Watch your FREE increase sales video HERE the “Trojan Horse Technique”

Kristoffer Thompson

Master Sales Coach

Increase Sales Training

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Comments

  1. Great post and concept.
    Shotgun marriages and shotgun commitments don’t usually provide for the “happily ever after”

    • Kris says:

      Hi Roy, great points. Thanks for the comment!

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